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K-pop Fandoms and Protest Culture

Joseph Hwang In the 1980s, South Korea achieved democracy through a constitutional amendment that allowed direct presidential elections in response to civil resistance against military rule. This constitutional shift came at a significant cost, with ordinary citizens sacrificing their lives so that future generations could establish a nation grounded in their cherished values. Today, the older generation of South Koreans plays a pivotal role in this democratic legacy, as the freedoms and values they fought for have nurtured the global rise of K-pop. For this generation, protests are ingrained in their culture, yet they believe such actions should not be necessary. The term “martial law” is particularly sensitive for them, as they are acutely aware of the oppressive military dictatorships in South Korea’s history, where it was a tool for controlling dissent. Just hearing the phrase triggers memories of the violence that occurred during pro-democracy protests. However, on December 3, 202...
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Posted by Joseph Hwang

Inalienability

Joseph Hwang


Inalienability is one of the most essential things in the entertainment business. It’s why some entertainers are worth more than others. Inalienability is also related to an entertainer’s intrinsic value and the differences in economic value between celebrities.


The general principle of economics is also applied to this attribute. There is no exception to how value is created, even in the personality of the human being dominates this industry and market. Inalienability is the essential resource that makes scarcity possible. Scarcity gives economic value based on the law of supply and demand, the golden rule in the market system. Inalienability is the most important key factor in the entertainment and media business.


Regarding inalienability, we need to consider and focus on why and how we can build the value of the intangible asset, which is our unassignable personalities and characteristics as human beings.


Even the most beautiful woman in the world would lose her value if all women were gorgeous. So, on the intangibles related to the visualized concepts, such as the beauty of appearance and the attractiveness of shapes and colors, the value of these things is affected by the portion of the population. However, feeling-based concepts like individual characteristics, uniqueness, or originalities tend to be less affected. After all, people feel and judge the value of the intangibles combined with the visualized and feeling-based concepts, but the combination ratio is different.


For instance, the impersonator looks like Tom Cruise, the actor! Even though he closely resembles Tom Cruise, his performance fee is not like Tom’s. Never, ever! Because the impersonator’s originality is different from Tom’s. So, what comes the value from the entertainers? Let’s think about it!


Of course, value and price are absolutely not the same thing. However, the volatility of value can affect the performance fees (price) that entertainers get in the real world.


The value of entertainers comes from the inalienability of human characteristics and personalities. From an economic viewpoint, this forms scarcity, and then the value of scarcity determines the prices of entertainers in the market by the rule of supply and demand.

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