Skip to main content

Featured Post

Posted by Joseph Hwang

K-pop: Individual Cognition Theory

Joseph Hwang 1. Individualization of Value If I were to be asked to provide a concise definition of art that is grounded in the human senses, I would suggest that the key elements are "look (visual perception)" and "storytelling (narrative)." Any entity must exist in a cognizable form to communicate with other living beings. This form can be described as "appearance," while the narrative provides a temporal dimension, thus giving the entity life. It is only through the medium of life that art can create meaning; through this same medium, the message of that meaning can be conveyed.  It was previously stated that the economic value of each musical composition is unique. Similarly, the financial value of the artist who performs and delivers that music is also variable. Since music is an aural phenomenon, it lacks a visual representation. However, the artists who create and perform music possess a visual identity. Each artist possesses a distinctive appearanc
Post a Comment
Read more
Labels
Posted by Joseph Hwang

ATTRAKT Has Secured the Trademark Rights of FIFTY FIFTY

 Joseph Hwang


In the previous article, I reported that the idol group FIFTY FIFTY will return in September this year as 5 reunited members are the original member Keena and 4 new faces selected through an audition except for the former 3 members.


The exclusive artist management company of FIFTY FIFTY, ATTRAKT Inc, has registered the trademark rights of FIFTY FIFTY with the Korean Intellectual Property Office in Korean and English. ATTRAKT is also applying to aboard 30 countries, some applications in other countries have already registered the trademark rights of FIFTY FIFTY.


Registering the names of celebrities as trademark rights with the Patent Office in South Korea is a kind of hard work for the regulations of the Trademark Act. Basically, the Patent Office denies or rejects the application of trademark rights using the terms of celebrities' names. Granting the right of ownership for certain legal entities such as trademark rights is to grant an exclusive right of use that the unauthorized will never use. That's why the Patent Office never grants the trademark using the famous person's name for the following reasons: in cases where (i) there is already a famous co-named celebrity, notwithstanding it is possible if the celebrity agrees to register the trademark as his/her name, (ii) there is already an earlier registration of the same name. This provision prohibits illegal infringement against other good registrants and protects them as well.


Therefore, the Korean Trademark Act stipulates that "Article 34 (Trademarks Ineligible for Trademark Registration) (1) Notwithstanding Article 33, none of the following trademarks shall be registered: 6. Any trademark containing the name, title, or trade name, portrait, signature, seal, literary name, stage name, pen name of a prominent person, or his/her abbreviated title: Provided, That where the consent of such person has been obtained, trademark registration may be obtained".


For this reason, FIFTY FIFTY's artist management company, ATTRAKT Inc., had filed the Exclusive Artist Management Agreement with the authorized Letter of Consent from Keena, a member of the FIFTY FIFTY idol group, to the Korean Intellectual Property Office. This trademark registration is so important for the global activities of FIFTY FIFTY worldwide. Keena's consent and cooperation seem to be a crucial help for the company and the team.



* References and quotations:

https://www.allkpop.com/article/2024/06/attrakt-successfully-obtains-the-trademark-rights-to-the-group-name-fifty-fifty-in-korea-30-other-countries

https://www.law.go.kr/LSW/lsInfoP.do?lsiSeq=203191&viewCls=engLsInfoR&urlMode=engLsInfoR#0000

Labels:

Comments

Post a Comment