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K-pop: Individual Cognition Theory

Joseph Hwang 1. Individualization of Value If I were to be asked to provide a concise definition of art that is grounded in the human senses, I would suggest that the key elements are "look (visual perception)" and "storytelling (narrative)." Any entity must exist in a cognizable form to communicate with other living beings. This form can be described as "appearance," while the narrative provides a temporal dimension, thus giving the entity life. It is only through the medium of life that art can create meaning; through this same medium, the message of that meaning can be conveyed.  It was previously stated that the economic value of each musical composition is unique. Similarly, the financial value of the artist who performs and delivers that music is also variable. Since music is an aural phenomenon, it lacks a visual representation. However, the artists who create and perform music possess a visual identity. Each artist possesses a distinctive appearanc

Songwriters: Composer and Lyricist of K-pop

 Joseph Hwang


* This article is based on the "2023 Music Industry White Paper" published by the Korea Creative Content Agency, part of the Ministry of Culture, Sports and Tourism of the Republic of Korea.


Creation is a fundamental part of the music industry. Songwriters such as music composers and lyricists are at the center of it. They are all copyright holders and their income almost comes from copyright royalties.


Beyond the success of K-pop and the spotlight of the idols, the creators have existed with their bloody efforts for the K-pop artists, and their music works have become the resources to fire for the development of the pop music industry. At this time, I'm going to highlight them through this article.


1. Music composers


Even though some colleges and academies teach and educate how to compose music, especially the popular music is known as "K-pop", there is no separate education system in the professional stage. Most music composers are picked up or hired by production companies or artist management companies to select their demo tracks due to the producer's listening.


A different point compared to the past is that the level of demos is almost like a high-quality master track, not a demo track. This environment has been made possible by developing the digital home recording system at a meager cost. Therefore, composers need to treat the system and equipment with the ability of songwriting. This change also more easily allows screening the good or bad tune and the assumption to be possible the hittable tune for producers as well.


This means that it's not necessary to separate the music arrangers for recording work. In the past, for creating a recorded track, there is an arranger in the recording session. As the creators for a song to be possibly released, there are at least 3 creators such as a composer, lyricist, and arranger. However, the development of music production with the digital home recording system could exclude the arrangers. The role and function of the music composer have been expanded from the songwriter to the music producer in a broad sense. Therefore, the music composer who has a lot of successful experience is likely to become a producer, and the producer who has experience in the process and has sub-composers is also likely to become an executive producer.


The change in the music production environment intensified the collaboration to create music with other songwriters. That is, the creators cooperate partially or categorically for only one musical work or production project. The digital home recording system made collaboration easier than before. This is another feature due to the change in the recording system.


2. Lyricist


The role and value of the lyricist differ according to the method of composing music. A composer can first create a melody then adopt a lyric to the melody, or a lyric that has already been written before songwriting first, and then add the melody to the lyric. So a songwriter had advantages against a lyricist because the melody and harmony progress was more important than the lyric as well and the discretion to the distribution of the job belonged to the songwriter, not the lyricist. But nowadays, with the change of recording system, a songwriter who writes a melody and a lyricist tend to be separated more and more strongly.


The method to debut as a lyricist is not determined by the specific course. Some applied music academies are prepared for some of the curriculum and teaching by apprenticeship. Despite the educational system, most lyric apprentices have to find their jobs individually, because the chance comes from the songwriters or music producers. This means that the process of executing lyricists' works under the strict hierarchical structure and the power of controlling, distributing, and assigning opportunities to lyricists are held by composers or producers.


The writing lyrics are becoming more and more important in the K-pop industry. Audiences require specific images to be drawn in their minds, so the classification of the situation in the songwriting as the lyrics have become very important over time.


In particular, as the K-pop market is growing highly and becoming bigger, the power and authority of the songwriters is becoming stronger. This phenomenon causes some of the unfairness or illegality between K-pop creators. Foreign songwriters occasionally ask for their shares of copyright property rights at 87.5% per song, then the lyricist's royalty of the copyright becomes 12.5% of the song. This share rate is outside the normal rules of copyright royalty sharing in South Korea - the half and half is the right rate excluded by the arranger due to the regulation of the Korean Copyright Organization. Of course, it's not an impossible request from a songwriter, but certainly, it is an extraordinary situation.


Except for representative lyricists, most are subordinate to music composers and producers. There are lyricists under contract with artist management companies and freelancers. The lyricist is a painter who paints and covers a story on the music. When their hands touch the music, it gets a life at that time. They are all magicians.



* References and quotations:

https://welcon.kocca.kr/ko/info/trend/1953646

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