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Posted by Joseph Hwang

K-pop: The Advances of K-pop Artists into Hollywood

Joseph Hwang 1. K-pop’s Growing Stature and Influence At some point, the Hollywood production system began demanding the casting of K-pop idols. In the initial stage, they invited K-pop idols to join as guest vocalists for the OST recording projects in Hollywood films or dramas. However, they are now seriously considering casting K-pop idols as central or major supporting characters in movies and dramas. I acknowledge that this phenomenon reflects the influence of K-pop, aligning with the growing impact of K-pop’s soft power and its expansive global fandom. Jimin , a member of BTS , is the first K-pop artist to sing the OST for the Fast and Furious franchise. He participated in the OST recording as a vocalist, and the album was released in 2023 alongside that movie. We can discover other similar K-pop artists besides Jimin. Furthermore, Jennie of BLACKPINK was cast in The Idol, HBO’s original drama, and attended the Cannes red carpet, marking her debut in drama. 2. Why Hollywood...
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Posted by Joseph Hwang

The Importance of the Production Team's Capabilities Through the Revival of NewJeans' Hanni "Aoi Sangoshou" on Nippon TV's Special Music Show

Joseph Hwang



We all know what happened in the Tokyo Dome in Japan last June 26 and 27. Hanni, a member of NewJeans, performed the cover song “Aoi Sangoshou,” the hit song by Seiko Matsuda in the 1980s, Japan, at the NewJeans fan meeting. This performance brought a raging wind and stimulation to Japanese middle-agers, including the MZ generation. For the impact, Nippon TV announced the broadcast of Hanni’s live performance with the same song again on Saturday night, July 6th. And they did!


The audience’s feedback is that the previous performance at the Tokyo Dome was much better than the live show on Nippon TV. Why is there such a reaction?


First of all, the camera work—such as angle of view on air or live stream, dynamic movement, and performance direction—especially the joint timing of solo and group dancing on stage—is better for the Tokyo Dome team than the TV show.


This fact means that there are differences in the capacities of the production team in the background beyond the success of K-pop, even though the talents and abilities of K-pop artists are also attractive and marvelous.


First of all, the camera work—such as angle of view on air or live stream, dynamic movement, and performance direction—especially the joint timing of solo and group dancing on stage—is better for the Tokyo Dome team than the TV show.


This fact means that there are differences in the capacities of the production team in the background beyond the success of K-pop, even though the talents and abilities of K-pop artists are also attractive and marvelous.


To develop an industry in a specific field, the industrial infrastructure must be excellent and outstanding, together with wonderful protagonists. It’s not enough to have just one factor in this complex industry and business; this is reality. Rome was not built in a day. Let’s continue to grow together.

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