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K-pop: Individual Cognition Theory

Joseph Hwang 1. Individualization of Value If I were to be asked to provide a concise definition of art that is grounded in the human senses, I would suggest that the key elements are "look (visual perception)" and "storytelling (narrative)." Any entity must exist in a cognizable form to communicate with other living beings. This form can be described as "appearance," while the narrative provides a temporal dimension, thus giving the entity life. It is only through the medium of life that art can create meaning; through this same medium, the message of that meaning can be conveyed.  It was previously stated that the economic value of each musical composition is unique. Similarly, the financial value of the artist who performs and delivers that music is also variable. Since music is an aural phenomenon, it lacks a visual representation. However, the artists who create and perform music possess a visual identity. Each artist possesses a distinctive appearanc

The Importance of the Production Team's Capabilities Through the Revival of NewJeans' Hanni "Aoi Sangoshou" on Nippon TV's Special Music Show

Joseph Hwang





We all know what happened in the Tokyo Dome in Japan last June 26 and 27. Hanni, a member of NewJeans, performed the cover song "Aoi Sangoshou", the hit song by Seiko Matsuda in the 1980s, Japan, at the NewJeans fan meeting. This performance brought a raging wind with stimulation to the Japanese middle-agers including the MZ generation. For the impact, Nippon TV announced the broadcast of the live performance of Hanni with the same song again on Saturday night, July 6th. And they did!


The feedback from the audience is that the previous performance at the Tokyo Dome was much better than the live show on Nippon TV. Why is there such a reaction?


First of all, the camera work such as angle of view on air or live stream, dynamic moving, and performance direction - especially the joint timing of solo and group dancing on stage - are better for the Tokyo Dome team than the TV show.


This fact means that there are differences in the capacities of the production team in the background beyond the success of K-pop, even though the talents and abilities of K-pop artists are also attractive and marvelous.


First of all, the camera work such as angle of view on air or live stream, dynamic moving, and performance direction - especially the joint timing of solo and group dancing on stage - are better for the Tokyo Dome team than the TV show.


This fact means that there are differences in the capacities of the production team in the background beyond the success of K-pop, even though the talents and abilities of K-pop artists are also attractive and marvelous.


To develop an industry in a specific field, the industrial infrastructure must be excellent and outstanding, together with wonderful protagonists. It's not enough to have just one factor in this complex industry and business, this is reality. Rome was not built in a day. Let's continue to grow together.

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