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K-pop: Individual Cognition Theory

Joseph Hwang 1. Individualization of Value If I were to be asked to provide a concise definition of art that is grounded in the human senses, I would suggest that the key elements are "look (visual perception)" and "storytelling (narrative)." Any entity must exist in a cognizable form to communicate with other living beings. This form can be described as "appearance," while the narrative provides a temporal dimension, thus giving the entity life. It is only through the medium of life that art can create meaning; through this same medium, the message of that meaning can be conveyed.  It was previously stated that the economic value of each musical composition is unique. Similarly, the financial value of the artist who performs and delivers that music is also variable. Since music is an aural phenomenon, it lacks a visual representation. However, the artists who create and perform music possess a visual identity. Each artist possesses a distinctive appearanc
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Posted by Joseph Hwang

The Independence of Blackpink Member "Lisa" and the Implications of Her Activities

 Joseph Hwang


Lisa, a "Blackpink" member, returned with the new single "Rockstar" on June 28, 2024, at 9 am Korea Standard Time. Fans' reactions and people's judgments are different and varied.


This announcement and comeback is her first activity since the opening of LLOUD, the personal company she founded for her management. It has become a bit complicated because her position as a member of Blackpink belongs to YG, still, independently her activities as an artist are exclusively owned by LLOUD, especially her independent global activities are controlled by RCA, the sub-label of Sony Music.


What stands out about her comeback this time are the production notes and credits on the music video for her new single Rockstar. In particular, we have to focus on the organization of the filming production of her music video. The filming needs a lot of manpower. There also need to be the permits and authorities for the locations and the support of technical staff. In the case of K-pop, this is no exception. During the filming process of the K-pop music video, the production companies have often received support from US staff. Multinational joint productions are daily events in this filming industry.


At this time the Rockstar production organization consisted of many Thai crews on the shoot and the video clip was made by LLOUD, which is run by Thai crews. Lisa built her nation with her friends from home. Lisa is Thai and Thailand is her home. She tries to be independent on her own.


This is also her attempt to be meaningful for the K-pop industry that wants to grow more than the present. Lisa's comeback and her attempt in Thailand also mean the localization and globalization of K-pop in terms of K-pop production. The culture must be exchanged from nation to nation, in the process of exchanging, the exchanged culture should improve and develop the original culture of each country for the future. Lisa's products which were produced by herself whether K-pop or Thai-pop are never important. The discussion about its identity of it is useless no longer. We should learn from each other and respect others' styles and ways of producing their pop culture.


K-pop is burdened to make a better environment in the world because its social power and popularity will expand more and more. For this reason, we have to be more caring, humble, waiting, and supportive. Lisa's stand-alone should be supported and cheered by the big applause from the fans of K-pop. Go, Lisa!


* References and quotations:


https://youtu.be/hbcGx4MGUMg?si=0CiLPeyWY1reaWLQ




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