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Posted by Joseph Hwang

K-pop: The Advances of K-pop Artists into Hollywood

Joseph Hwang 1. K-pop’s Growing Stature and Influence At some point, the Hollywood production system began demanding the casting of K-pop idols. In the initial stage, they invited K-pop idols to join as guest vocalists for the OST recording projects in Hollywood films or dramas. However, they are now seriously considering casting K-pop idols as central or major supporting characters in movies and dramas. I acknowledge that this phenomenon reflects the influence of K-pop, aligning with the growing impact of K-pop’s soft power and its expansive global fandom. Jimin , a member of BTS , is the first K-pop artist to sing the OST for the Fast and Furious franchise. He participated in the OST recording as a vocalist, and the album was released in 2023 alongside that movie. We can discover other similar K-pop artists besides Jimin. Furthermore, Jennie of BLACKPINK was cast in The Idol, HBO’s original drama, and attended the Cannes red carpet, marking her debut in drama. 2. Why Hollywood...
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Posted by Joseph Hwang

The Independence of Blackpink Member "Lisa" and the Implications of Her Activities

 Joseph Hwang


Lisa, a “Blackpink” member, returned with the new single “Rockstar” on June 28, 2024, at 9 am Korea Standard Time. Fans’ reactions and people’s judgments are different and varied.


This announcement and comeback are her first activities since the opening of LLOUD, the personal company she founded for her management. It has become a bit complicated because her position as a member of Blackpink belongs to YG. Still, LLOUD independently owns her activities as an artist. Her independent global activities are especially controlled by RCA, the Sony Music sub-label.


What stands out about her comeback this time are the production notes and credits on the music video for her new single, Rockstar. In particular, we have to focus on the organization of the filming production of her music video. The filming needs a lot of manpower. There also need to be the permits and authorities for the locations and the support of technical staff. In the case of K-pop, this is no exception. During the filming process of the K-pop music video, the production companies have often received support from US staff. Multinational joint productions are daily events in this filming industry.


At this time, the Rockstar production organization consisted of many Thai crews on the shoot, and the video clip was made by LLOUD, which is run by Thai crews. Lisa built her nation with her friends from home. Lisa is Thai, and Thailand is her home. She tries to be independent on her own.


This is also her attempt to be meaningful for the K-pop industry that wants to grow more than the present. Lisa’s comeback and her attempt in Thailand also mean the localization and globalization of K-pop in terms of K-pop production. The culture must be exchanged from nation to nation; in the process of exchanging, the exchanged culture should improve and develop the original culture of each country for the future. Lisa’s products, which were produced by herself, whether K-pop or Thai-pop, are never necessary. The discussion about its identity of it is useless no longer. We should learn from each other and respect others’ styles and ways of producing their pop culture.


K-pop is burdened with making a better environment because its social power and popularity will expand. For this reason, we have to be more caring, humble, patient, and supportive. Lisa’s stand-alone should be supported and cheered by big applause from the fans of K-pop. Go, Lisa!


* References and quotations:


https://youtu.be/hbcGx4MGUMg?si=0CiLPeyWY1reaWLQ




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