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K-pop: Individual Cognition Theory

Joseph Hwang 1. Individualization of Value If I were to be asked to provide a concise definition of art that is grounded in the human senses, I would suggest that the key elements are "look (visual perception)" and "storytelling (narrative)." Any entity must exist in a cognizable form to communicate with other living beings. This form can be described as "appearance," while the narrative provides a temporal dimension, thus giving the entity life. It is only through the medium of life that art can create meaning; through this same medium, the message of that meaning can be conveyed.  It was previously stated that the economic value of each musical composition is unique. Similarly, the financial value of the artist who performs and delivers that music is also variable. Since music is an aural phenomenon, it lacks a visual representation. However, the artists who create and perform music possess a visual identity. Each artist possesses a distinctive appearanc

A K-pop-based Explanation of Music Copyright Part 1.

 Joseph Hwang


The music industry is a rights-based business. The profit motive of the enterprise comes from exclusivity. In the sale of physical goods, the ownership of the commodity changes hands with the "movement of occupancy," so physical exclusivity, which does not allow for simultaneous existence, ensures that the added value is attributed to the business, allowing for continuous commercial activity. However, intangible goods, such as music, are physically volatile and therefore allow for a different form of exclusivity than goods that can be physically possessed to ensure that the value added to consumers through distribution is returned to the producer.


The rights and obligations established by law are conceptual, not material, however as the conceptual ingredients are institutionalized in law, they maintain a social consensus and punish traders who deviate from it. Thus, even if rights are intangible, they can be traded within the legal system and have the effect of transferring and preserving value. A typical example is patent rights, one of the industrial property rights.


In the category of culture and art, intangible rights can also be traded, such as copyright, which is granted to the creator. Music is a volatile commodity, except for those that can be recorded. The properties of sound as the material of music induce this phenomenon. Hence, mankind's musical commodity was originally only performance. Then a revolution occurred when musical scores were created that could record sounds graphically instead of relying on memory. Only after acoustical records were invented, possession of the sounds was available. It was when we were introduced to a different kind of musical product for the first time.


The concept of copyright as an exclusive right predates the acoustic recording of music. Mankind's recording materials were originally graphic, not acoustic; the means were visual, not auditory, such as drawings and letters. Physical and conceptual exclusivity is essential to the distribution of the added value of music, which is an aural art. To distribute music is to replicate the listening experience. This replication is technical, and all exclusivity in the music industry derives from this technical act. As it happens, music is an auditory art, but auditory replication comes after the replication of musical symbols.


Replicating an auditory art with visual means is a great discovery and approach. Sheet music is the result. The idea of making the sounds we hear with our ears visible to our eyes, and then recording and duplicating them, allowing music to be replicated, giving listeners in different places and times almost the same sonic experience. Before the technology to record and duplicate sound material emerged, the idea of turning volatile sounds into graphics and replicating them to recreate a near-original auditory experience was revolutionary. Moreover, this graphical replication was able to transfer the added value of music, a volatile commodity before the advent of acoustic replication, to the listener and attribute that added value to the music producer.


The creation of wealth from music was a phenomenon that was only possible with performances, a volatile musical commodity. The advent of sheet music, still, for the first time in human history, created a market that was not simultaneous but asynchronous. The technology of recording and replication takes human markets to a whole new level and creates unimaginable economic effects. This is why there was a market for sheet music before a market for records and a previous market for performances before the market for sheet music.


To be continued in Part 2.


Series Articles


Part 1.

https://www.musicbusiness.co.kr/2024/08/a-k-pop-based-explanation-of-music.html


Part 2.

https://www.musicbusiness.co.kr/2024/08/a-k-pop-based-explanation-of-music_01103635833.html


Part 3.

https://www.musicbusiness.co.kr/2024/08/a-k-pop-based-explanation-of-music_01024960771.html


Part 4.

https://www.musicbusiness.co.kr/2024/08/a-k-pop-based-explanation-of-music_01817572733.html


Part 5.

https://www.musicbusiness.co.kr/2024/08/a-k-pop-based-explanation-of-music_0516893882.html


Part 6.

https://www.musicbusiness.co.kr/2024/08/a-k-pop-based-explanation-of-music_01156113459.html


Part 7.

https://www.musicbusiness.co.kr/2024/08/a-k-pop-based-explanation-of-music_01543027967.html


Part 8.

https://www.musicbusiness.co.kr/2024/08/a-k-pop-based-explanation-of-music_01386463567.html


Part 9.

https://www.musicbusiness.co.kr/2024/08/a-k-pop-based-explanation-of-music_01719355268.html

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