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K-pop: Individual Cognition Theory

Joseph Hwang 1. Individualization of Value If I were to be asked to provide a concise definition of art that is grounded in the human senses, I would suggest that the key elements are "look (visual perception)" and "storytelling (narrative)." Any entity must exist in a cognizable form to communicate with other living beings. This form can be described as "appearance," while the narrative provides a temporal dimension, thus giving the entity life. It is only through the medium of life that art can create meaning; through this same medium, the message of that meaning can be conveyed.  It was previously stated that the economic value of each musical composition is unique. Similarly, the financial value of the artist who performs and delivers that music is also variable. Since music is an aural phenomenon, it lacks a visual representation. However, the artists who create and perform music possess a visual identity. Each artist possesses a distinctive appearanc

K-pop Genre: Trot

 Joseph Hwang


Popular K-pop can be classified into three main genres: Hip Hop/Dance, Sentimental Ballads, and Trot. A narrow definition of K-pop can refer to music centered around idol groups. On the other hand, K-pop music can be divided into idol group music and trot called adult music. This extreme classification may only be true for the most profitable genres. However, for example, there are cases where idol group members turn into trot singers, so it's not a wrong categorization.


Let's explore "trot" as an important part of K-pop.


1. Definition of "Trot"


Korean trot is characterized by its musical formality. It is characterized by using a formalized repetitive rhythmic pattern, a pentatonic scale, and vocalization with vibrations influenced by Korean folk songs.


It is claimed that the name trot comes from the American dance tune foxtrot, but the only similarity between the two types of music is that they are both two-beat music and are otherwise unrelated. There are many differences between the American foxtrot and the Korean trot in conditions of musical form and characteristics.


2. Relationship to Japanese Enka


It has been argued that the Korean trot resembles the Japanese enka in its external form and that they are related. Of course, any culture or art form is constantly influenced by its neighbors, so we can't rule out a connection between trot and enka. Strikingly, there are both claims that Korea had the influence of the Japanese enka and that Japan had the effect of the Korean trot. It says, that in Korea, the Korean trot was affected by the Japanese colonial era, and then in the 1980s and 1990s, the influence of pop and rock music was mixed in and the Korean trot took hold, in Japan, Korean melodies were introduced to Japan a long time ago, and Enka has influenced them.


There is still much disagreement as to which theory is correct. However, both Korean trot and Japanese enka have one thing in common: they are popular music that the general public can sing along to.


3. Highly Polarized Phenomenon


According to an October 17, 2020 article in South Korea's Hankyoreh newspaper, 60 to 70 K-pop girl groups debut in a year, with a 0.001% chance of success. If we extrapolate to include boy groups, we're supposed to estimate that more than 100 K-pop idol groups will debut in a year. Their average lifespan is around seven years. The cumulative number of idol groups that debut and remain active for seven years is not small. If the average number of members in a group is four, we can imagine how many young artists come and go. Add in the trainees who didn't debut and their parents, and we can confirm how many people are related to this industry.


Idol group members who don't make it to stardom are torn between continuing their careers and thinking about their future success. Once they've made their debut and gotten their faces and names out in the mainstream media, they may turn to social media creators like TikTokers. It's a realistic choice for their future to avoid the overwhelming competition of the K-pop idol group world.


Alternatively, they can switch using their idol group experience to become a trot singer. There is an invisible and high barrier between the K-pop idol group market and the trot market. This means that changing positions is a hard choice. But why do they make this decision?


4. Festival Markets and Competition Programs


“Money” is the main reason why artists from idol groups turn into trot artists. As of October 16, 2020, there were 968 local festivals by local governments in South Korea. The annual local festival plan for 2024, released by the Ministry of Culture, Sports, and Tourism of South Korea, lists 1,170 festivals. Almost all of these municipal festivals invite trot singers. This is because trot is the most common and popular music genre among the public. There are stages throughout the year where trot artists can meet the public without having to organize solo concerts.


The cultural reason behind this is that trot is the most common music genre among the Korean public, and the popularity of TV contest programs has led to an explosion in demand. Rather than struggle in the idol group world, where the future is unclear due to excessive competition and success is not guaranteed, more and more former idol group artists are joining the genre to appeal to the public with a fresh image. The more accessible and proven stage is becoming a breakthrough for former idol group artists.


* References and quotations:

https://namu.wiki/w/%ED%8A%B8%EB%A1%9C%ED%8A%B8

https://www.mk.co.kr/news/world/9729968

https://www.hani.co.kr/arti/culture/culture_general/966137.html

https://www.khan.co.kr/life/life-general/article/202306221415001

https://www.mcst.go.kr/kor/s_culture/festival/festivalList.jsp

https://ko.wikipedia.org/wiki/%EB%8C%80%ED%95%9C%EB%AF%BC%EA%B5%AD%EC%9D%98_%EC%B6%95%EC%A0%9C_%EB%AA%A9%EB%A1%9D#:~:text=%EC%A7%80%EC%97%AD%EB%B3%84%20%EC%B6%95%EC%A0%9C%20%EB%AA%A9%EB%A1%9D%202020%EB%85%84%2010%EC%9B%94%2016%EC%9D%BC%20%EA%B8%B0%EC%A4%80,%EA%B0%9C%EC%B5%9C%EB%90%9C%20%EC%B6%95%EC%A0%9C%20%EB%AA%A9%EB%A1%9D%EC%9D%B4%EB%8B%A4.%20%EC%B4%9D%20968%EA%B0%9C%EC%9D%98%20%EC%B6%95%EC%A0%9C%EA%B0%80%20%EC%9E%88%EB%8B%A4.

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