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K-pop: Individual Cognition Theory

Joseph Hwang 1. Individualization of Value If I were to be asked to provide a concise definition of art that is grounded in the human senses, I would suggest that the key elements are "look (visual perception)" and "storytelling (narrative)." Any entity must exist in a cognizable form to communicate with other living beings. This form can be described as "appearance," while the narrative provides a temporal dimension, thus giving the entity life. It is only through the medium of life that art can create meaning; through this same medium, the message of that meaning can be conveyed.  It was previously stated that the economic value of each musical composition is unique. Similarly, the financial value of the artist who performs and delivers that music is also variable. Since music is an aural phenomenon, it lacks a visual representation. However, the artists who create and perform music possess a visual identity. Each artist possesses a distinctive appearanc

K-pop Idol Trainees: Audition System

Joseph Hwang


The selection of K-pop idol trainees is typically conducted through an audition process unless in unusual circumstances. Notwithstanding, the possibility of being introduced to a K-pop production company by a third party with connections, all prospective trainees must audition before a panel of judges. 


In essence, a career in K-pop is a role that necessitates interaction with others. Most professions entail interactions with individuals, but those in K-pop are somewhat distinct. K-pop idols are distinctive from other professionals in that they utilize their physical appeal to garner attention and expand their activities based on the responses they receive. 


1. K-pop Idol Applicants and Parental Sponsorship


Nowadays, numerous adolescents, not limited to South Korea, globally aspire to become members of a K-pop idol group. When adolescents are presented with such an enviable opportunity, they voluntarily develop their talent and charm to be evaluated. They apply to a K-pop production company to become a trainee. In this process, the adolescent secures the consent of their parents and, in many cases, their sponsorship to apply for selection as a trainee. Up to this point, they must navigate frequent conflicts, make critical judgments, and make important decisions. Even at this preliminary stage, the process is arduous and the path to becoming a K-pop idol is just beginning.


2. K-pop Institutes and Production Companies


The selection process employed by K-pop production companies in identifying prospective idols is a topic of considerable interest. Such entities disseminate audition notices via their official websites. Those interested in pursuing a career as a K-pop idol trainee are advised to monitor the websites of major K-pop production companies for audition announcements and to note that most auditions are held on several occasions throughout the year. The nature of K-pop idols is such that they are a group activity, and as a result, group members are replaced for diverse reasons. It is not uncommon for members to change before their debut, as the production company strives to select the most talented and strongest candidates from among the trainees. This process can induce considerable stress in trainees, and if they cannot cope with the associated pressure, they often abandon the endeavor and withdraw from the program. 


It is not uncommon for K-pop production companies to receive recommendations for prospective trainees from individuals within the trainee's network. However, given that these individuals are not professionals in the field, it can be challenging for them to accurately assess whether a prospective trainee meets the standards set by the production company. Consequently, production companies utilize K-pop institutes throughout South Korea to facilitate the introduction of prospective trainees. K-pop institutes provide their training to individuals aspiring to become members of an idol group, charging a fee for their services. The goal of institutes is to facilitate the transition of their trainees into those of a major K-pop production company. Subsequently, following the trainees' successful completion of the audition process and subsequent induction into the industry, the institute experiences a surge in applications from other prospective trainees.


Furthermore, production companies tend to recommend trainees through the institutes themselves. A kind of ecosystem of K-pop trainees has emerged, as the institutes have already trained the trainees in the etiquette of auditioning, singing, and dancing. It is therefore advantageous for the production companies to choose trainees who have a clear goal of becoming a K-pop idol from the outset. Nevertheless, it is recognized that circumstances frequently diverge from the anticipated trajectory, prompting production companies to pursue trainees through a multitude of avenues and to continue receiving recommendations from institutes. The institute and the trainee are gratified if the audition is successfully passed. However, if the audition is unsuccessful, the relationship between the institute and the trainee may be irreparably damaged, and in rare cases, legal disputes may ensue.


3. After Passing the Audition


Upon passing the audition process, the trainees enter into an exclusive contract with the K-pop production company. At this juncture, the production company burdens the responsibilities for the trainee's life. First and foremost, a minor must obtain the consent of their parents or legal guardians before entering into an exclusive contract. The majority of K-pop production companies are situated in Seoul, South Korea. If the trainee is a minor residing in a rural setting, the issue of relocation becomes a pertinent concern. The production company is responsible for housing the trainee, but the decision regarding studies may follow the trainee and their parent's discretion. Some trainees may elect to terminate their studies at this juncture. Alternatively, they may decide to continue their home schooling, rather than transferring to a different school. Moreover, some prominent K-pop production companies may opt to engage the services of tutors for the majority of their academic pursuits.


The age of trainees is becoming increasingly younger. Previously, middle school students were deemed suitable candidates; however, the recent trend has shifted to select even elementary school students, as they require more comprehensive training and time to develop their skills. The minimum training period for trainees is two to three years, and even when they debut, they are under contract for at least seven years. Consequently, production companies should anticipate hiring them for at least 10 years. This is not a brief period, and the longer the contract, the greater the risk for the production company and the trainee.


Following the successful completion of the audition process and the subsequent signing of an exclusive contract with the production company, K-pop idol trainees are required to engage in a period of training with their fellow trainees. Debuting as a K-pop idol entails working in a group. Consequently, production companies place a premium on the collaborative abilities of K-pop idol groups, they require the trainees to reside in a group setting from the outset of their training. This phase is also challenging for adolescents. It is not uncommon for trainees to abandon their group, citing incompatibility with the group dynamic or to pursue opportunities with a different production company, which often results in legal disputes due to the violation of exclusive contracts. It is challenging to envision a trainee successfully evading group living, as it is more advantageous for a production company to oversee a substantial number of trainees efficiently and cost-effectively. The entire process is exceedingly stressful for the trainees and their parents.

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